HERBS is bringing forth a new campaign in marketing and public relations of the lifestyle of anything all-natural, anything organic, and anything that promotes a clean and healthy living. Using the concept of the Holistic approach, HERBS aims for total understanding of the CREATION, PROCESS, and RESULT (CPR) of every product and service of its clients – to communicate its message to its target market, the holistic way. Utilizing an integrated approach method of practical reasoning and spiritual comprehension, it endeavors balance and harmony between YOU, YOUR SERVICE, YOUR PRODUCT, YOUR CLIENT, and YOUR MARKET. It is an advantage ingredient for any holistic communication campaign. The advantage to making YOU known for understanding and patronage. The advantage route to make your service or product make you! SERVICES: PUBLIC RELATIONS Concept Development – basic and general development of public relation strategies, events, and marketing methodologies for further planning and mapping. This includes service/ product background, general and specific objectives, project flow, and deliverables. Research – systematic search of pertinent data as per client request, including but not limited to market research, business projections, SWOT analysis, etc. Research can be done for proposals, company features, business portfolio, collaterals, etc. Media Relations – print, broadcast, and new media linkages, pick-ups, exposures for events or business profiling feature. EVENT MANAGEMENT Pre-event Planning – conceptualization of event, including theme, program flow, and execution. Third party cost estimates can be provided per request. Production – execution of the whole event. Post-event – impact assessment of based on plan, including media pick-ups. MARKETING COMMUNICATIONS Marketing and Communication Planning – roadmapping of the marketing plan, including media planning, and communication and messaging planning (including campaigns and events) for implementation. Business Profiling – development of business background and development of business portfolio. Creative Design– development of messages for collaterals, lay-out of collaterals, and any creative aspect of materials needed by the client. PROGRAMS & PROJECTS: PROMOTIONAL PROJECTS TO ESTABLISH IMAGE OF THE AANI HERBAL GARDEN & LIVELIHOOD CENTER, QUEZON MEMORIAL CIRCLE, QUEZON CITY: Established AANI Herbal Garden Health & Wellness Movement (Sept. 23, 2007) Launched Basic Herbology Course and Herb Walk (on-going / with on-site trainings) Launched Basic Gardening and Landscaping Skills (on-going) Launched All About Herbs every 4th Sunday of the Month has evolved to a learning session with with Dr. Jaime Galvez Tan Launched All About Soya with Vegetus, the Vegetarian Store Launched Cooking with Herbs (Chef Bert Clemena and Mr. Herb Arnold Pesit) Launched Vegetarian Food Preparation with Ananda Marga Yoga Launched the AANI – DA Bagsakan Palengke (August 2008) Organized events such as - Food Supplement Showdown (Oct 15-19, 2007) - Herbal Festival (Dec. 1-15, 2007) - Music Healing Session with Jay Alagar Phono-i, Bio-i Phyto Energy (Jan 28, 2008) - Wow! Organic festival with OAP, OPTA, OCCP (May 2008) - Pinoy Rice Expo with DA, NFA, PhilRice (July 25-27, 2008) - Pinoy Aquatic Expo with BFAR, DOST-PCAMRD, DA (August 2008) - Katutubo Festival with QC govt, NCIP, NCCA, Kuyog, the United Natives Movement (October 2008) - Yoga Fair (Nov. 22-23, 2008) with Ananda Marga Yoga - Green Vote Concert (Dec. 6, 2008) with Partido Kalikasan PROMOTIONAL EVENT TO ESTABLISH SENATE PRESIDENT MANNY VILLAR's SIPAG AT TIYAGA WITH AGRI AQUA NETWORK INTERNATIONAL, INC. (STAR MALL, MANDALUYONG CITY) - AANI XMAS EXPO 2008 (December 1 -15, 2008) Activities: Agri-Aqua Trade Fair, Health & Wellness Bazaar, Filipino Inventions & Innovations Fair, Holistic Entrepreneurship Trainings/Seminars/Demos, Organic & Herbal Festival Co-Organized exhibits and bazaars with AANI - AANI Weekend Market (Herbal Garden, QMC) - Philippine International Bonsai Show (Araneta Center, Cubao March 2008) - Flora & Fauna (World Trade Center May 2008) - Health, Beauty, Fitness & Lifestyle Asia (World Trade Center September 2008) - AgriLink (World Trade Center October 2008) PEOPLE BEHIND HERBS DESIREE T. SEGOVIA President ISAGANI TAN Vice-President for External Affairs JESSICA RODRIGUEZ Vice-President for Internal Affairs DINAH ROSE PIZZARO Corporate Secretary ANTONIO ECHAVEZ Treasurer Holistic Events & Relations Business Services AANI Herbal Garden and Livelihood Center, Quezon Memorial Circle, Quezon City mobile no: (0920) 969-3242 email: holisticevents@yahoo.com url: holisticevents.multiply.com | |||||||||
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